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SEO & Web

UTM Campaign URL Builder

Create properly formatted UTM tracking links for Google Analytics — with naming-convention hints and a live preview of the final URL.

Tagged URL
https://example.com/page?utm_source=newsletter&utm_medium=email&utm_campaign=fall-sale

Values are percent-encoded correctly and appended without breaking existing query parameters.

A Naming Convention Survives Longer Than Any Campaign

UTM data becomes useless when the same source appears as "Twitter", "twitter" and "t.co" in three different reports. Decide lowercase everywhere, source = platform (newsletter, twitter, linkedin), medium = the kind of traffic (cpc, email, social, referral), and campaign = the specific push in kebab-case — then encode those rules once in a doc and follow them mechanically.

Two more habits: never use UTMs on internal links (they restart attribution sessions mid-visit), and URL-encode every value — a space in a campaign name arrives as %20 and splits your data anyway.

How the Generator Works

  1. Enter your landing page URL plus the campaign fields: source, medium, and campaign name (required for meaningful reports).
  2. Add term and content optionally — content is ideal for A/B distinguishing two links to the same ad.
  3. The builder encodes values correctly and appends them to your URL, preserving existing query parameters.
  4. Copy the final tagged URL, or generate a short list of variants for different placements.
Formula & Technical Standard
?utm_source=X&utm_medium=Y&utm_campaign=Z&utm_term=&utm_content= appended with correct percent-encoding.

Example Output

Newsletter campaign
Input: source=newsletter, medium=email, campaign=fall-sale
Output: https://shop.com/sale?utm_source=newsletter&utm_medium=email&utm_campaign=fall-sale
Analytics attributes every visit from that email to the fall-sale campaign, split out from other traffic.
Two button variants
Input: Same campaign, content=hero vs content=footer
Output: Two URLs differing only in utm_content
The content parameter distinguishes placements so you can compare which button earned the clicks.

Common Questions

Which fields are actually required?

utm_source and utm_medium are the minimum for meaningful reports; utm_campaign is strongly recommended. Term and content are optional.

Does UTM tagging hurt SEO?

Tagged links shared publicly create duplicate URLs, but a self-referencing canonical (see the Canonical URL Generator) solves that completely.

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URL Parser & Inspector

Split any URL into its components — protocol, host, port, path, query parameters, and fragment — with every parameter decoded.

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Canonical URL Generator

Normalize any URL into its canonical form and generate the matching <link rel="canonical"> tag with your preferred www/HTTPS/slash policy.

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SERP Snippet Preview

Simulate the Google search result for your title, URL, and description — with truncation warnings based on real display limits.